Glossary

Essential terms for catalog ads, feed management, and dynamic product advertising.

Catalog-based ads that automatically show products from your feed to people who viewed or …

A structured file or API export of SKU data—titles, prices, images, URLs—used by ads and s…

The process of importing, mapping, validating, enriching, and distributing product data ac…

Designed ad layouts applied to each product in a feed, replacing raw catalog thumbnails wi…

A product catalog with enhanced images, copy, labels, or promo overlays beyond the default…

Google's hub for uploading product feeds that power Shopping ads and free listings.…

A product inventory connected to Facebook and Instagram for dynamic ads and Shops.…

Matching source feed fields (e.g. sale_price) to channel-required attributes in a feed too…

A filtered segment of a catalog—by category, margin, or label—used to target specific ad s…

Return on ad spend: revenue attributed to ads divided by ad spend.…

CTR

Click-through rate: clicks divided by impressions; a key signal for catalog ad creative qu…

Pausing or boosting ad spend on individual products based on performance data.…

Product inventory linked to TikTok Ads for catalog sales and dynamic product ads.…

DPA

Dynamic Product Ads: automated ads that pull product content from a connected catalog feed…

Conditional logic that transforms or enriches product data before export to a channel.…