Feed Management

Feed management is the end-to-end process of maintaining a product data feed for marketing channels: import source data, map attributes, validate required fields, apply rules and enrichment, and export or sync to ad platforms and marketplaces.

What is feed management in e-commerce?

E-commerce brands use feed management to keep thousands of SKUs accurate across Google Shopping, Meta dynamic ads, TikTok Catalog, and affiliate networks—without manually editing spreadsheets for every channel.